Ailaaj
Advertising Media Kit

Audience, inventory and campaign formats for pharma and wellness advertisers.

Put your brand in front of millions of high-intent shoppers at the exact moment they research, compare and buy their medicines and wellness essentials. This media kit shows the audience you'll reach, where your placements appear across Ailaaj, the on-site and cross-channel formats you can bundle, and the reporting you'll get on every campaign.

High-intent shoppers

Rx, OTC and wellness journeys

Trusted context

Pharmacist-reviewed commerce environment

Campaign flexibility

Fixed flights, always-on and launch bursts

Measurement

Placement, click and conversion reporting

Ailaaj network scale

As of May 2026

2.4M+

Customers reached

6.8M+

Orders delivered

3.1M+

Monthly visits

920K+

Social audience

Available inventory

Sample sponsored formats currently modeled across the Ailaaj shopping journey.

6 example campaigns in the placement model
Placement
Channel
Billing

Panadol trust burst

GSK Pakistan · homepage.hero

onsite
flat

Centrum daily wellness push

Pfizer Consumer Health · homepage.inline

onsite
flat

Cetaphil skincare card

Galderma · homepage.grid

onsite
cpc

Omron heart health strip

Omron Healthcare · category.strip

onsite
cpm

Galderma inline card

Galderma · category.inline

onsite
cpc

Cross-sell sponsored banner

Pfizer Consumer Health · product.crosssell

onsite
bundle

Visual inventory examples

See how each sponsored placement appears on a live Ailaaj desktop page.

Homepage hero sponsor

Above-the-fold impact unit · Fexet · Getz Pharma

Recommended size: 1160 x 320 px
ailaaj.com
Delivering across Pakistan · Delivered in 1–3 working days
Ailaaj
Search medicines, vitamins, health essentials…
Cart
MedicationsVitaminsHome Health CareHair CareSkin CareDaily EssentialsMom & BabyFlash Deals
Sponsored
Fexet hero creative

Allergy relief

Non-drowsy allergy relief, all day.

Fexet (fexofenadine) clears sneezing, itching and a runny nose — without the drowsy after-effect.

Shop FexetGetz · From Rs. 180

Shop by category

Medications

Vitamins

Home Care

Skin Care

Mom & Baby

Deals

Category discovery card

Mid-grid sponsored module · Panadol · GSK

Recommended size: 720 x 280 px
ailaaj.com/category/medications
Ailaaj
Search…
Cart
MedicationsVitaminsHome Health CareHair CareSkin CareDaily EssentialsMom & Baby
Home / Medications / Pain Relief

Brufen 400mg

Rs. 120

Voltral Gel

Rs. 260

Ponstan Forte

Rs. 180

Naprosyn

Rs. 210

Sponsored

Fast, gentle relief from pain and fever.

Panadol (paracetamol) — trusted by families, gentle on the stomach.

Add to cartGSK · Rs. 65
Panadol inline creative

Panadol Extra

Rs. 65

Arinac

Rs. 88

Synflex

Rs. 175

Muscure

Rs. 230

Product detail cross-sell

Near-conversion recommendation · Surbex-Z · Abbott

Recommended size: 360 x 280 px
ailaaj.com/product/ensure-complete-nutrition
Ailaaj
Search…
Cart
Home / Vitamins & Supplements / Ensure Complete Nutrition

Ensure Complete Nutrition Powder

Abbott · Vanilla · 400g

Rs. 1,850

Add to cartSave

You may also need

Calcium D3

Rs. 420

Sponsored
Surbex-Z cross-sell creative

Surbex-Z

Abbott · Rs. 320

Add to cart

Omega-3

Rs. 690

Homepage hero placement

Top-of-home impact unit · Peditral ORS · Searle

Recommended size: 1160 x 320 px
ailaaj.com
Delivering across Pakistan · Delivered in 1–3 working days
Ailaaj
Search medicines, vitamins, health essentials…
Cart
MedicationsVitaminsHome Health CareHair CareSkin CareDaily EssentialsMom & BabyFlash Deals
Sponsored
Peditral ORS hero creative

Hydration & recovery

Rehydrate fast. Recover faster.

ORS restores fluids and electrolytes lost to heat, exertion or an upset stomach.

Shop ORSSearle · Pack of 6 from Rs. 90

Shop by category

Medications

Vitamins

Home Care

Skin Care

Mom & Baby

Deals

Category inline placement

Mid-scroll sponsored module · Movex · Sami Pharmaceuticals

Recommended size: 720 x 280 px
ailaaj.com/category/medications
Ailaaj
Search…
Cart
MedicationsVitaminsHome Health CareHair CareSkin CareDaily EssentialsMom & Baby
Home / Medications / Pain Relief

Brufen 400mg

Rs. 120

Voltral Gel

Rs. 260

Ponstan Forte

Rs. 180

Naprosyn

Rs. 210

Sponsored

Move freely, again.

Movex helps relieve muscle and joint pain so you can get back to your day.

View MovexSami Pharmaceuticals
Movex inline creative

Panadol Extra

Rs. 65

Arinac

Rs. 88

Synflex

Rs. 175

Muscure

Rs. 230

PDP cross-sell placement

Near-conversion recommendation · Avion · Martin Dow

Recommended size: 360 x 280 px
ailaaj.com/product/protein-powder
Ailaaj
Search…
Cart
Home / Vitamins & Supplements / Daily Nutrition

Daily Nutrition Protein Powder

Chocolate · 500g

Rs. 2,400

Add to cartSave

Frequently bought together

Shaker Bottle

Rs. 350

Sponsored
Avion cross-sell creative

Avion

Martin Dow · Rs. 450

Add to cart

Multivitamin

Rs. 520

Core package structure

Homepage Hero Sponsorship

Top-of-home premium banner with sponsored disclosure

Best for: Brand launches, OTC bursts, trust-building campaigns

Category Takeover

Sponsored brand strip + inline cards inside a therapeutic category

Best for: Derm, vitamins, devices, chronic therapy leaders

Product Discovery Bundle

Homepage cards + category placements + product cross-sell banner

Best for: Driving trial on hero SKUs

Cross-channel add-ons

Meta

Reels, carousel ads, pharmacist short-form explainers, condition-led lead ads

Use case: Best when paired with Ailaaj landing pages and remarketing audiences

YouTube

15-second pre-roll, doctor/pharmacist explainer, skippable awareness, bumper bursts

Use case: Best for education-led brands and seasonal OTC demand capture

CRM / Retention

Email feature, WhatsApp broadcast, refill reminder sponsorship, post-purchase inserts

Use case: Best for repeat purchase and therapy adherence brands

UGC / Customer Stories

Consent-based customer testimonials, creator-style reels, before-after care journeys, and pharmacist-moderated story edits

Use case: Best for trust-led education campaigns with authentic social proof

Cross-channel mockup previews

Desktop views styled to match each platform format while remaining illustrative.

Meta retargeting

Supravet · Hilton Pharma · Static image + carousel

1080 x 1080 px
facebook.com
facebook
Ailaaj

Ailaaj Health

Sponsored

Feeling run down lately? Give your day a lift.

Supravet creative

Refuel your day.

AILAAJ.COM

Complete multivitamin support

Shop Now
LikeCommentShare

Re-engages viewers who browsed a health category or product.

YouTube education

Rigix · AGB · In-stream explainer

1920 x 1080 px
youtube.com/watch
YouTubePK
Rigix explainer
AdExplainer · 0:15
Skip Ad ›|
Ailaaj Health · Sponsored

Understanding allergy relief.

Managing seasonal allergies: a pharmacist's guide

Ailaaj Health

128K subscribers

Subscribe

Condition-led storytelling with compliant product education.

UGC / customer stories

Citamet · CCL · Vertical social short

1080 x 1920 px
instagram.com/reels
Citamet customer story
Sponsored

@ayeshak

How Citamet fits into my recovery routine.

Citamet · CCL
2.4k
186

Consent-based testimonials and care-journey narratives.

CRM + lifecycle

Omizole · Bosch Pharmaceuticals · Email / WhatsApp module

Email 600 x 300 px · WhatsApp 1080 x 1080 px
mail.google.com

Time to refill your Omizole

Ailaaj <care@ailaaj.com> · to you

AilaajRefill reminder
Omizole

Time to refill your Omizole.

Stay ahead of acidity — reorder now and we'll deliver in 1–3 working days.

Reorder now
Bosch Pharmaceuticals · Consult your pharmacist before use.

Supports refill and adherence reminders with campaign hooks.

Different campaign options

Choose one of these campaign options based on your objective, timeline, and creative readiness.

Option A2-4 weeks

Launch burst

Fast awareness for a new SKU or indication

Channel mix

Homepage heroMeta retargetingYouTube explainer

Creative specs: Hero 1160 x 320 px + Social 1080 x 1080 px + Video 1920 x 1080 px

Option BAlways-on

Refill and adherence

Drive repeat purchase and therapy continuity

Channel mix

PDP cross-sellCRM lifecycleMeta reminder ads

Creative specs: PDP 360 x 280 px + Email 600 x 300 px + Social 1080 x 1080 px

Option C6-8 weeks

Trust and education

Build credibility for sensitive health categories

Channel mix

Category inlineYouTube educationUGC stories

Creative specs: Inline 720 x 280 px + Video 1920 x 1080 px + Vertical 1080 x 1920 px

Option D3-5 weeks

Seasonal demand burst

Capture spikes during flu, allergy, or summer skin cycles

Channel mix

Homepage heroCategory inlineCRM + WhatsApp nudges

Creative specs: Hero 1160 x 320 px + Inline 720 x 280 px + WhatsApp 1080 x 1080 px

What advertisers receive

  • Sponsored placement planning by page and category
  • Creative guidance for compliant health and wellness messaging
  • Meta and YouTube bundle recommendations when extra reach is needed
  • End-of-flight reporting summary with key delivery metrics

Why this channel mix works for your brand

Ailaaj helps your brand show up where healthcare intent is already strong. Instead of broad, low-context impressions, your message appears inside trusted moments where customers are researching symptoms, comparing options, and ready to purchase.

Combine on-site placements with Meta retargeting, YouTube education, and lifecycle touchpoints to build frequency, improve recall, and support both short campaign goals and always-on growth.